Fallon are responsible for Cadbury’s latest campaign as one of the official sponsors of the 2012 Olympics. The pressure is on for confectionery company after the massive error in 2003 encouraging children to eat the brand’s chocolate and collect vouchers from the packets. Fallon, who also did the ‘gorilla’ and ‘eyebrows’ campaigns, have gone a step further in creating a viral and interactive advert directing people to the website and getting the nation involved in a fun twist of spots V stripes.
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