Saturday, 16 October 2010
Yeo Valley rap
I love BBH's campaign for Yeo Valley. Filmed on a farm in Somerset; farmers rap -not about fast cars, girls and money- about their tractors, cows and wax jackets. A lot of people find it cringe but I like the sarcastic/ironic style and it got us laughing during the X Factor break. It's creating a lot of comments so surely that means it's doing the job.. And what a great way to get the younger audience to increase their calcium intake. Reminds me of the 'Keepin' it Fresh, make mine milk' campaign with the white moustaches and Usher.